Renslow: The Masters stands the test of time
Madonna, Sinbad, Elvis. It only takes one word and everyone knows who you’re talking about. In our golf universe, you only have to say “Masters” and we know exactly what you’re talking about.
In a time when the identity of events and sports arenas are being changed on a regular basis, the title of Masters has not wavered and was the first name put forward when the tournament began in 1934.
Primarily due to dollars, identities in entertainment or recreation are often confused. The Oakland Coliseum became the Network Associates Coliseum and now it is the Overstock.com Coliseum, affectionately known as “O.Co.” It happens all the time.
Yet, for the Masters the name and the venue do not change. Other events will change locations every year or sponsors change, but this tournament and this place stay the same. Bobby Jones, one of golf’s greatest, if not the greatest, desired to build a golf course after retiring in 1930. Augusta, Georgia was the chosen area and the search began.
Upon seeing this 365-acre parcel, Jones was reported to have said, “Perfect! And to think this ground has been lying here all these years waiting for someone to come along and lay a golf course on it.”
Throughout the years, many adjustments have been made to stay with the times, yet the heart of the golf course remains. It is a magical synergy of tradition and innovation.
There may be no better televised golf event than the Masters and with so many colorful players in the mix, you don’t want to miss one minute. Last year’s winner, Bubba Watson returns to defend his title and virtually all of the world’s best players are all in Augusta, Georgia, trying to take home one of those bright green jackets.
Under normal circumstances, a jacket like this would sit on the clearance rack waiting to be given to Goodwill. It seems the color choice was designed to make the Members of Augusta National stand out while they volunteered during the early years of the tournament.
Now, that beautiful piece of apparel is worth more than gold, figuratively and literally.
Only members and past tournament champions have them. A couple of years ago, a jacket (the owner had passed away) sold for $62,000.
Change is good. We like our unique gadgets, new cars, and titanium drivers. But, we also like things that stand the test of time, things we know by name, sometimes by a single word.
The Master’s is televised today on CBS. Also, the tournament’s website is probably the best you will see all year with multiple live streams all day at Masters.com or your favorite mobile device.
John Renslow is general manager and director of golf at Alta Sierra Country Club.
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