What is newspaper policy on identifying ad source? | TheUnion.com
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What is newspaper policy on identifying ad source?

The half-page “Paid Advertisement” which appeared on page A7 of the Jan. 10, 2003, issue of The Union seemed to be fostering a conspiracy theory against the Nature Conservancy. It purported to be a quotation from a publication in New Mexico, but there was no clear statement of who actually was behind the local publication locally.

I was of the opinion that it was newspaper policy to clearly identify the source of all advertisements. Am I wrong?

By the way, on one quick reading I observed five grammatical/spelling errors, including at the very end where an “ad” is called an “add.” To me the quality of any article or advertisement speaks volumes about its credibility.



Bob Martin

Penn Valley




Editor’s note: It is policy of The Union to identify the source of political advertising. Although the advertisement in question was not a campaign ad, it was of a political nature and should have included the identification of the person who placed it. That person is Herman Bansemer of Grass Valley.


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