The Union should be ashamed |

The Union should be ashamed

Excuse me, but either you or your readers have been had.

Last week, The Union ran a pair of lengthy articles detailing the results of a poll commissioned by, paid for and edited by Sierra Pacific Industries. The Union has claimed, in great detail, that it’s by a”Democratic” pollster and detailed how it must be unbiased, despite the paper’s admission that the pollster says he grew up in SPI chairman Red Emmerson’s hometown and did this partially as a favor to him. Now that’s what you can call impartiality.

The Union plastered a neutral headline (cute trick) on the article, then displayed the biased results, barely noting who paid for it. May we repeat, The Union devoted two huge articles to a poll paid for, commissioned by and edited by Sierra Pacific Industries. Such editorial collusion is typical in company towns, and The Union must firmly believe that’s the case. In fact, the newspaper went out of its way to justify the SPI poll. Would you dare print the results of a scientific, citizens-oriented, environmentally friendly SYRCL-commissioned poll in such two-day, multiple column-inch detail? You know you wouldn’t; you’d figure it would look too, too ecological and, thus, controversial. And that after the “Conversation About the Forest” debacle. Well, you should be ashamed of yourselves. Ashamed.

Yet you, The Union, got a “favorable” rating in the SPI-sponsored poll. Makes you feel really nice and fuzzy inside, huh? You got what you wanted. So did SPI. They want the current Nevada County Board of Supervisors majority out, so SPI can continue clearcutting with abandon, and you’re helping them get what they want. In other words, The Union sucked up, big-time, to prove you’re still another corporate chump, in an increasingly corporate town. Then again, maybe the poll results – among only those residents who have voted in the past three elections – back you up.

Amadea Duledea

Nevada City

Support Local Journalism

Support Local Journalism

Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User


Mark Johnson: One question …


Every single person I know … every acquaintance that I have spoken with recently … is 100% against reopening the Idaho-Maryland Mine. The destruction of our valued way of life looks like it would be…

See more