THE ARTISTS: Alicia Berardi
What is your career and current job title? Portrait photographer and partner at Ivy Photography.
Describe your art in a sentence or two: I provide unique portraits that document faces, capture emotions, and preserve the history of loved ones.
How long have you been working in this discipline? My mother first put a camera in my hands when I was 8 years old. I feel very fortunate to have had the privilege of making photography my career for the past nine years.
Why do you do it? I love art and enjoy being creative. It is my mission to make portraits for my clients that will become their most cherished possessions.
What do you hope to accomplish? Because family is so important to me, I want to help strengthen family bonds by portraying my clients’ families in a loving and sensitive way.
Do you create your art with an exact message you want the viewer to receive, and if yes, what is that message? The message that I hope to depict is one of connection. It is my goal to evoke a strong emotional response and show the relationship between people.
Where do you want to be with your art, in terms of part-time versus full-time status, art positions and where your works are seen? I am right where I want to be in terms of being a working photographer.
We have a diverse clientele, which provides challenges that keep me enthused. My work is currently on display at Sierra Care Physicians, Grinders, Dr. Murphy’s office, Bank of America and Sierra Nevada Hospital.
What kind of special training did you take? Encouraged by my mom, Louise Ivy, founder of Ivy Photography, I decided to major in photography and earned a bachelor of arts degree in photography from Sacramento State University. In order to keep my passion alive and continue to be inspired, I volunteer as an art docent in my kids’ school, participate in seminars with some of the leading photographers in the country, and attend conventions for professional photographers.
What’s your favorite part of your endeavors? I enjoy working with people and bringing out the best in them. I get to witness people at some of the highest points in their lives – weddings, new babies and graduations. Its fun to be a part of that.
What’s your least favorite part of your endeavors? Some of the
mundane tasks that are required to run a successful business.
How many hours a day or, if more appropriate, a week do you spend on your work? My work is cyclical in nature with the summer and fall being the busiest time. I try to keep my hours under 20 a week so I can be available for my family.
Do you consider it hard work and could anyone do it? Working as a portrait photographer is a demanding field requiring many different talents to be successful. The key is that your heart must be in what you do.
“The Artists” appears each Friday. To suggest a person to be profiled, call The Union newsroom at 273-9561.
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From all the residents of Grass Valley Senior Apartments, thank you to the firefighters, police department air support and everyone who responded to the Bennett Fire. God bless you all. You are all heroes.