Readers’ corner 6/9/07
When you pay your newspaper bill for The Union, there is a bright yellow paper where you total your cost and check your method of payment. On the other side, which is white, the left side says “Subscriber Survey” and the right side says “Editorial Comments.”
If you choose to write any comments, do you wonder what happens next?
Your comments are read (and initialed) by Craig Underwood, circulation director; Alisa Johnson, sales and retention manager; Carolyn Gibson, home delivery manager; Jeff Ackerman, publisher; Jeff Pelline, editor; Ms. Readers’ Corner, readership editor; Trina Kleist, city editor; and Nick DeCicco, copy desk chief.
The comments are helpful, both to the circulation department and those of us in editorial.
A sample concerning circulation:
“Our delivery service is much better than the S.F. Chronicle by far.”
“Some days no paper … our neighbor steals it.”
“Thank the carrier for hitting the porch!”
A sample concerning editorial:
“Enjoy local news.”
“Why is the sports section separate?” (Answer: We have just made some changes. The sports section is separate on Mondays, Fridays and Saturdays and is folded into the A section on Tuesdays, Wednesdays and Thursdays.)
“Do you realize many people do not have computers? So when you say, for instance, read Dr. McAteer’s letter of resignation, we cannot – and, I’d like to.” (Answer: Our newsprint space is limited, and we print as much news as we can. The Internet serves as a “spillover” in cases where we have additional information but no room in the print edition. We realize not everyone has a computer, but we can offer more to computer users because of the unlimited nature of the Internet.)
“Recently you ignored a USO affair at the Veteran’s Building. Several hundred attended. An Army Band performed, very patriotic songs were sung. Yet you gave great coverage to a few anti-war people. I was not pleased.” (Answer: Actually, I wrote about this event in advance in Readers’ Corner so people would know to attend it. If we had only a picture after the event, people may have missed it. Sometimes we can’t cover all that is going on. As for the anti-war people, they were angry we didn’t have more coverage of their event.)
“Why are only some crimes in the paper? Only the funny ones get in.” (Answer: Robyn Moormeister, who compiles the police blotter, said things that routinely don’t get in are abandoned cars, arrests for warrants, traffic citations, false 911 calls and malfunctioning burglar alarms. Maybe that leaves only the “funny” crimes.)
Dixie Redfearn can be reached at 477-4238 or by e-mail at firstname.lastname@example.org, or by fax at 477-4292.
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