Ray Bryars: Ensure vs. insure
I am not a teacher, but I want to take this opportunity to teach teachers and the next generation about the use of “ensure” versus “insure.” For many years now, I have just groaned at the incorrect use, but I’ve recently noticed in Other Voices columns, that even teachers don’t get it right.
So here goes:
“Ensure” is to make sure something happens. “Insure” is to cover yourself in case something (usually bad) happens. The best example I can think of is related to houses and fire.
John built a house of stone to “ensure” it wouldn’t burn in a wildfire. Jack built a house of wood, but took care to insure it, in case it got burned in a wildfire.
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