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Kick the meat habit

These must be invigorating times for the folks celebrating the 18th anniversary of the Great American Meatout today (March 20).



The fast food giant, Burger King, announced it rolled out its new veggie burger on March 18. The news follows a recent USDA study concluding that 88 percent of people should eat more vegetables and fruits.




Undoubtedly, McDonald’s and other restaurant chains will follow Burger King’s lead, and start selling healthy meatless entrees, since the vegetarian food market is growing at a steady 100-125 percent per year.

Hardly a month goes by without another report of the extraordinary benefits of plant-based eating, of an environmental disaster involving an animal factory farm, or of slaughterhouse atrocities. At the same time, every supermarket carries a growing selection of vegetarian products that are convenient, delicious, low-cost, and totally free of cholesterol. Consumers are learning what’s good for them.

Great American Meatout Day is the perfect occasion to “kick the meat habit, at least for a day, and to explore a more wholesome diet of fruits, vegetables, and grains.”

Paul Kennedy

Grass Valley


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