Editorial: Montana’s meth battle can help our youth as well – audio and video included | TheUnion.com

Editorial: Montana’s meth battle can help our youth as well – audio and video included

The Montana Meth Project print ad campaign is coming to The Union.

The ad campaign targets youth between the ages of 12 and 17. Its theme is: “Meth: Not Even Once.”

The ad campaign pulls no punches. It is designed to shock our children by showing them the horrific consequences of meth addiction and the rapid downward slide that can occur once an individual starts using what some refer to as the Devil’s Drug.

The ads appear on television, radio, billboards, in newspapers and before movies in Montana. The reaction to the multi-million ad campaign has been profound. Students are paying attention to it, and organizations from other states want to use it as a model.

The project and this sophisticated ad campaign are the brainchild of Tom Siebel, a software billionaire who lives part time in Montana. He was struck by the carnage that meth was inflicting on even the wide open spaces of Montana, a state that evokes images of a traditional western lifestyle rather than one plagued by teenagers’ meth addictions.

The reality of meth, however, is that it is sweeping across rural America and with a devastating impact. The problems the drug has posed in this county are well-known. Our jails are filled with meth users and our courts are clogged with their cases. Social service specialists report seeing families destroyed by meth and then the problem repeating itself in subsequent generations.

Several efforts are underway to combat meth use in western Nevada County. These ads, which could begin appearing in The Union as early as next week, will hopefully send yet another message to our youth that this drug will ruin your life and it only takes one snort, one hit or one injection for the freefall to begin.

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