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BriarPatch’s odd logic

In the article about BriarPatch’s new store, an employee is quoted as saying, “If we don’t expand, a big chain like Whole Foods might move into the area and that wouldn’t be good.” My question is, wouldn’t be good for whom?

They want a bigger store to “better serve” their customers. I am not familiar with Whole Foods, but I am acquainted with Trader Joe’s, and I would welcome them with open arms. Why? Because they’ve taken “healthy foods” from the dark, dank converted commercial buildings to the well-lit, savory environs of the modern main-line grocery stores we’re used to, and with affordable prices. I understand the “tall pines tax” we endure to live here, but when you see identical items for half the price, it makes you wonder.

It would be nice to see BriarPatch in a new store designed for its use, but I think the store needs to reconsider its prospective customer base. You may need more than just a bigger store to attract more “health conscious” customers. Is a store with limited appeal going to do well in a business park neighborhood? I wish you well, but it sounds a little scary to me.



Dennis Babson

Grass Valley


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