Brian Hamilton: What would you like in your newspaper? | TheUnion.com
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Brian Hamilton: What would you like in your newspaper?

“If The Union could change one thing in the next 12 months, what should it change?”

In my role as editor of our community newspaper and website, this is my favorite question among those we’ve asked of folks who have been so kind to take the time and participate in readership surveys — including the current survey available online — which we’ve conducted in recent years.

Among all the opportunities to share your feedback — on what topics we should be covering more closely, which features and columnists you find most interesting and how our advertising options have helped your business or organization — this question above is of the open-ended variety, rather than choosing from the multiple choices presented.



This question is a wide-open chance for everyone in the community to share their thoughts on all things The Union. We want to hear from our readers, and why they consider our work a must-read each day. And we want to hear from those who don’t, and why that might be the case.

I relish my role with our newspaper and a community so engaged… We want to deliver the kind of relevant local information that you want to read.

I relish my role with our newspaper and a community so engaged with local issues of interest. It certainly makes for quite an intimate relationship with those who read our work and offer their feedback, whether in an email, a phone call or even while standing in the check-out line at SPD.




If you haven’t noticed, The Union — and the entire news industry for that matter — continues to forge ahead with a great deal of change, as new technology continues to afford us with new opportunities to better serve our readers on multiple platforms.

Whether through text alerts, social media posts, breaking news at TheUnion.com and, of course, in your newspaper tube each morning, we continue our efforts to improve our ability to deliver news and information directly to you in the format you want it.

And, most importantly, we want to deliver the kind of relevant local information that you want to read.

From The Union’s newsroom perspective, the feedback our surveys provide is valuable as we continue to hone on our content strategy in order to provide as comprehensive coverage of our community as our available resources allow, while focusing on the topics and issues you find most relevant to life here in western Nevada County.

The Union conducted similar surveys in 2011 and 2013, with more than 600 people sharing their thoughts in our most recent review.

Among other changes made based on survey feedback, we scrapped a low-scoring “Style” section and created a “Spotlight” on weekend entertainment.

We’ve also increased the frequency of our Outdoors section to twice, and sometimes thrice, monthly, and revisited our former “Learning” section on Thursdays to broaden topics discussed there with a “Family Focus” weekly section.

Other changes we’ve made in recent years, due largely to community feedback, include the return of an Ideas & Opinions page on Mondays, the creation of a community-based editorial board and the addition of a monthly look at local history.

What other changes would you like to see? What issues deserve a closer look? What services could use further improvement?

All of these questions, and many more, await your answers. We look forward to reading all of your responses. And for me, in particular, I’m intrigued to see what comes to mind when you consider my own favorite question:

“If The Union could change one thing in the next 12 months, what should it change?”

Brian Hamilton is editor of The Union. Contact him at bhamilton@theunion.com or 530-477-4249.


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