State of tourism: Visit California releases report on Nevada County, state economic impact of tourism |

State of tourism: Visit California releases report on Nevada County, state economic impact of tourism


You can find the report online here:

Tourism has generated millions of dollars for Nevada County, and billions for the state of California.

That’s according to a new report by Visit California with help from market research firm, Dean Runyan Associates.

From 2010-18 in Nevada County, direct travel spending, traveler accommodation spending and visitor spending by commodities purchased all increased yearly, according to the firm’s report.

In 2018 alone, the county saw over $361 million in total visitor spending, $114.7 million in the food service industry and 3,770 jobs generated to accommodate for tourism — up by almost 100 jobs from last year.

During that same year, county tourism created $31.6 million in local and state tax receipts.

There was significant growth in the state of California in 2018 as well: over $140 billion in travel-related spending and more than $11 billion in travel-generated tax revenue. Tourism money represented 2.5 percent of the total Gross Domestic Product in the state.

Most of the money generated by tourists, and employment, in the state is from the food service industry, according to the report.

Caroline Beteta, the president & CEO of Visit California, emphasized that much of tourism’s dollars went toward California’s tax system, bolstering funds that contribute to the state’s roads, public safety institutions and libraries.

Due to revenue from tourism, “each year, a single Californian is paying $894 less in taxes,” said Beteta, a Grass Valley resident who was also inducted into the U.S. Travel Hall of Leaders in 2016.

The president did not have information about the possible increase of foot and car traffic in cities brought by tourism.

“I think every city has to deal with that issue on an individual basis,” said Beteta.

Beteta also did not have information about California’s increasing carbon footprint as it relates to the state’s increase in tourism.

“That’s an area where we have absolutely zero data,” said Beteta.

As for 2019, Beteta said there will likely be a continued increase in tourism.

“We’re looking strong to date.”

Contact Sam Corey at 530-477-4219 or at

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