Senior discounts, bartering for beauty in Penn Valley | TheUnion.com
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Senior discounts, bartering for beauty in Penn Valley

Lisa Murphy has been known to take rugs, household furniture and animals in exchange for making her clients pretty.

As owner of Penn Valley’s The Body Shop, Murphy, 45, doesn’t see her role as strictly business. Just like her grandmother Elizabeth Devore before her, she wants to give back to her close-knit community. If her clients can’t pay her in cash, she has welcomed some unusual gifts.

Murphy returned to the beauty business in January after a hiatus of nearly four years, and she’s offering discounts to seniors to give her shop a boost. But it’s more than a marketing gimmick; spiffing up the local senior community with haircuts for $10 and perms for $15 is just the right thing to do, Murphy said.



“You can learn a lot from older people,” Murphy said. “They teach you everything just if you have the time to listen.”

The big plus Murphy said, is the seniors “want to look nice, more so than the kids today.”




Clients 55 and older make up the largest percentage of The Body Shop’s clientele, Murphy said.

That’s meant dealing with individuals on fixed incomes who have been known to barter chickens, goats, rabbits and guinea pigs to get their salon treatment, Murphy said.

A couple of Murphy’s daughters who received the unusual pets followed their mother into the salon business

Murphy works with two daughters, Ashley Murphy, 18, and Vanessa Travis, 25.

Ashley Murphy is a hairdresser and operates the business. Travis is the manicurist.

Lisa Murphy does both hair and nails, and her daughters watched mom’s work for several years.

Ashley Murphy said she’s in the business for the long haul and Penn Valley is her home.

“It’s nice to give back something to people you know and care about,” Ashley said.

The Body Shop is open from noon to 5 p.m. Monday through Friday and by appointment Saturday and Sunday. It’s located at 17562 Penn Valley Drive, and the telephone number is 432-9160.

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To contact Staff Writer Greg Moberly, e-mail gregm@theunion.com or call 477-4234.


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