Senior discounts, bartering for beauty in Penn Valley
Lisa Murphy has been known to take rugs, household furniture and animals in exchange for making her clients pretty.
As owner of Penn Valley’s The Body Shop, Murphy, 45, doesn’t see her role as strictly business. Just like her grandmother Elizabeth Devore before her, she wants to give back to her close-knit community. If her clients can’t pay her in cash, she has welcomed some unusual gifts.
Murphy returned to the beauty business in January after a hiatus of nearly four years, and she’s offering discounts to seniors to give her shop a boost. But it’s more than a marketing gimmick; spiffing up the local senior community with haircuts for $10 and perms for $15 is just the right thing to do, Murphy said.
“You can learn a lot from older people,” Murphy said. “They teach you everything just if you have the time to listen.”
The big plus Murphy said, is the seniors “want to look nice, more so than the kids today.”
Clients 55 and older make up the largest percentage of The Body Shop’s clientele, Murphy said.
That’s meant dealing with individuals on fixed incomes who have been known to barter chickens, goats, rabbits and guinea pigs to get their salon treatment, Murphy said.
A couple of Murphy’s daughters who received the unusual pets followed their mother into the salon business
Murphy works with two daughters, Ashley Murphy, 18, and Vanessa Travis, 25.
Ashley Murphy is a hairdresser and operates the business. Travis is the manicurist.
Lisa Murphy does both hair and nails, and her daughters watched mom’s work for several years.
Ashley Murphy said she’s in the business for the long haul and Penn Valley is her home.
“It’s nice to give back something to people you know and care about,” Ashley said.
The Body Shop is open from noon to 5 p.m. Monday through Friday and by appointment Saturday and Sunday. It’s located at 17562 Penn Valley Drive, and the telephone number is 432-9160.
To contact Staff Writer Greg Moberly, e-mail email@example.com or call 477-4234.
Support Local Journalism
Support Local Journalism
Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User
Given the job loss associated with the COVID-19 pandemic, nonprofits’ social services were greatly impacted.