Paint the Town Pink benefits Sierra Nevada Memorial Hospital, SNMH Foundation Project Pink fundraiser |

Paint the Town Pink benefits Sierra Nevada Memorial Hospital, SNMH Foundation Project Pink fundraiser

Special to The Union

Sierra Nevada Memorial Hospital Foundation launched Project Pink at the beginning of 2009 with the goal of raising $150,000 to purchase an ultrasound machine dedicated for use in the Sierra Nevada Memorial Hospital Breast Imaging Center. Project Pink is currently at the $125,000 mark.

Paint the Town Pink, Nevada County’s Premier Women’s Expo, hosted by The Union newspaper and Sierra Nevada Memorial Hospital, will be the final fundraising effort in the hospital foundation’s 2009 Project Pink campaign. Thursday evening, Oct. 29, from 5 to 8:30 p.m., the Nevada County Fairgrounds will be transformed into a pink paradise to celebrate women, breast cancer survivors and create awareness for the cause. Paint the Town Pink will feature more than 40 vendors with women’s related products, give-a-ways, fashion shows and a spectacular silent auction.

The event will feature fashion shows by Mountain Recreation, Cabi, Tomfoolery and We’ve Got Scrubs. DJ Jamal of My Way Productions will donate his services to keep the place moving with music all night. Fashion extraordinaire, Christian Goodwin of CMG Creations will host the fashion festivities. For the fashion show grand finale, Christian will unveil a stunning handmade pink costume gown designed and hand-made by him.

In its third year, Paint the Town Pink has stood out as a premier event in Nevada County, with ticket sales always selling out. From the moment attendees enter the event they are pampered with goodies, starting with a signature Paint the Town Pink breast cancer bag that will be filled up throughout the night with gifts and information from the participating vendors.

Local wineries and restaurants will offer samples to tempt and treat the tastebuds. Restaurants include Jim E’s Catering & Club 141, Drooling Dog Bar-BBQ, Tuscany Gardens, Briar Patch, The Cooler Zone, Treats, Lazy Dog Ice Cream, The Cake Artist, Lefty’s Grill. Wineries include Nevada City Winery, Pilot Peak Winery, Lucchessi Vineyards, Avanguardia Wines, Mt. Vernon Winery, Smith, Bent Metal and Coufos Cellars.

Our community is fortunate to have many generous businesses and individuals who support the cause of breast cancer awareness. Women of Worth has given more than $7,500 in silent auction items for Paint the Town Pink.

All proceeds from the silent auction go directly to Project Pink, making it a perfect way to start your holiday shopping while supporting a great cause!

For those wanting to go above and beyond, VJ’s Salon and Day Spa will offer a free haircut to any attendee interested in joining their hair to Locks of Love. Donated hair is used to make wigs for cancer patients undergoing chemotherapy. Any attendees who offer their hair to the cause will also receive a $10 discount off of their admission to the event.

Sierra Nevada Memorial Hospital will be on hand to provide education and information on breast health, cancer services, wellness and more. The Sierra Nevada Memorial Hospital Breast Imaging Center staff will show off the new ultrasound machine purchased with Project Pink funds and answer any questions you may have. Stop by to see the high-quality images provided by the new machine and find out about the other innovative technologies offered at the hospital’s Breast Imaging Center.

“Ultrasound is a highly effective imaging device used to evaluate and locate abnormalities seen on mammograms and Breast MRI’s,” said Chris Braun, Director of Diagnostic Imaging at Sierra Nevada Memorial Hospital.

Currently, the Sierra Nevada Diagnostic Center has three outpatient ultrasound machines which provide exams for all patients. The Sierra Nevada Memorial Hospital Breast Imaging Center uses one of those ultrasound machines for only half a day. This can make scheduling difficult for patients wanting to have their follow-up ultrasound exam quickly and many times means that breast care patients must wait a few additional days to get an appointment and find out the results.

In 2008, the Sierra Nevada Memorial Hospital Breast Imaging Center performed more than 11,400 mammograms, 1,053 breast ultrasound exams and 207 ultrasound guided breast biopsies. Approximately 1,000 patients will benefit each year from this new machine through decreased wait times for follow-up ultrasound exams, resulting in timelier diagnosis.

“The new ultrasound machine will help the Sierra Nevada Memorial Hospital Breast Imaging Center provide a higher level of care for patients in our community,” said Kimberly Parker, Executive Director for Sierra Nevada Memorial Hospital Foundation. “The foundation’s role is to work with the community to provide philanthropic support for our hospital on projects and programs that may otherwise go unfunded.”

To reach the $150,000 goal the Hospital Foundation rallied dynamic women, and men, in the community to be Project Pink Team Captains.

“We are very proud of our Project Pink teams who have worked so hard to help advance breast care in our community. To date, Project Pink team events have raised more than $50,000,” Parker said.

Other Project Pink events hosted in 2009 include Pink Drink at Prospector’s Nursery, the Nevada Union Volleyball Team’s Pink Night, Lion in Winter opening night at Center for the Arts, a wine raffle at Pilot Peak Winery, Pink Twilight at River Highlands Ranch, Mary Youngblood benefit concert, The Pilates Place Tour of Grass Valley, the Grass Valley Curves Project Pink Party, the Sew Sew Putters quilt raffle, Martinis and a Movie, an Italian Wine Dinner at Rincon del Rio, Eskaton’s Spring Wine Dinner, the Red Hats fashion show and other private events at team captain’s homes. And just before Paint the Town Pink on Oct. 25, the foundation will host its second to last fundraiser with Jim E’s Club 141 and Indian Springs Wines in a special evening of food and wine tasting.

The last of these events will, of course, be Paint the Town Pink on Oct. 29.

To support this effort and help Project Pink go “over the top”, please mail a check payable to SNMHF to PO BOX 1810 Grass Valley CA 95945 and write Project Pink on the memo line or call (530) 477-9700 to make a donation by credit card. All donations are tax deductible and stay local.

For more information about Sierra Nevada Memorial Hospital Breast Imaging Center, programs or services, or to schedule an appointment for your annual mammogram, please call (530) 274-6246, or visit

Barbara Hartnick “The Shady Lady”


Carol Anderson by Invitation (Cabi)

Cosmetique Spa

Dave’s Black Diamond Service

Elan Clinic

Frontier Angel Soap

Grass Valley Florist

Mountain Recreation

My Favorite Things

Nevada City Picture Framing

Nor-Cal Beverage Co. Inc

Party Light


Sierra Timberline

South Yuba Club

Tess’ Kitchen Store

The Hang-Up


VJ’s Salon & Day Spa

We’ve Got Scrubs

Wolf Mountain Day Spa

Women of Worth

Wrist Kandy


Briar Patch Co-op

Club 141

Cooler Zone

Drooling Dog Bar B Q

Jim E’s Catering

The Cake Artist

Tuscany Gardens



Avanguardia Wines

Bent Metal Winery

Lucchesi Vineyards

Mt. Vernon Winery

Nevada City Winery

Pilot Peak Winery

Smith Vineyards

Special thanks: To all the volunteers and vendors for making this event possible.


Aramark Uniform Services


Club 141

CMG Creative Services

Cooler Zone

DJ Jamal with My Way Productions

Faces & Things

Farmer Bob

Grass Valley Florist

Havle Enterprise

Jim E’s Catering

Music in the Mountains

Nevada County Fairgrounds

Real Graphic Source

Springhill Manor

Standing Impressions

VJ’s Salon and Day Spa

Women of Worth

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