Salvation Army of Grass Valley prepares for annual Christmas distribution |

Salvation Army of Grass Valley prepares for annual Christmas distribution

The Salvation Army of Grass Valley will host its annual Christmas distribution Thursday at the Grass Valley Veterans Memorial Building at 255 S. Auburn St. The event will gtake place from 10:30 a.m. to 3 p.m.

In all, nearly 400 families will be assisted this Christmas, with more than 3,000 toys given to Grass Valley families.

“The Salvation Army is blessed to have this opportunity and serve others this Christmas season,” said Lt. Sid Salcido, Salvation Army Grass Valley Corps Officer. “This is one of our main events of the year, providing joy and hope to many needy individuals in our community.”

The Christmas distribution will occur despite the fact that The Salvation Army is facing a 21 percent shortfall in its red kettle income compared to last year’s total.

This year, because of a late Thanksgiving, the kettle season is shorter by five days, so donations coming in between now and the end of the year are critically important to The Salvation Army’s ability to meet needs. Five fewer bell ringing days equates to about $20 million less in donations to The Salvation Army nationwide.

“We’re pushing forward with our Christmas program, because that’s what The Salvation Army does,” Salcido said. “But I’m still very concerned about the lost kettle days this year and how this will impact what we do in Grass Valley.

“Many don’t know that the funds collected in the kettle help us not only (at) Christmas, but also with our social services programs that we have year round for the folks here in Nevada County.”

The Red Kettle campaign will conclude on Tuesday. The Salvation Army is encouraging the public to donate generously to the Red Kettles found on street corners, in malls, and at local retailers — or online at in order to make up the shortfall.

Donations can also be mailed to P.O Box 348000, Sacramento, CA 95834 or by calling 1-800-SAL-ARMY. Gifts of stock are always welcomed, too. Call 916-563-3798 for more information about how to donate appreciated stock.

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