Nevada County businesses want customers, but aren’t doing much to celebrate Small Business Saturday |

Nevada County businesses want customers, but aren’t doing much to celebrate Small Business Saturday

Small business Saturday is happening this Saturday in Nevada City
Elias Funez/

The Friday following Thanksgiving is big business for large retailers.

So in the wake of the Great Recession in 2010, American Express created “Small Business Saturday” to improve shopping at local, mom-and-pop shops across the country following Black Friday.

But while Nevada City businesses express the desire for more customer turnout in the wake of the PG&E power shutoffs, many haven’t taken a special interest in Small Business Saturday.

Nevada City’s Mountain Pastimes Manager Samantha Hillis said that while she had nothing against the specific day, her shop hasn’t discussed it. Nonetheless, she encourages patrons to stop by the shop.

“We love people coming into our store anytime,” she said.

Broad Street Bistro & Coffee Owner Theresa Vojtech agreed.

“I haven’t heard too much about it,” she said.

As did Three Forks Bakery and Brewery Co-owner Shana Maziarz.

“We’ve been so under the gun with everything else that we haven’t had a chance to think about it,” she said.

Coming off the power shutoffs, Maziarz said she appreciates customers tipping generously as of late — some even leaving $100 in tips. She hopes foot traffic to her shop increases this weekend.

Grass Valley Downtown Association Executive Director Marni Marshall said she’s been promoting Small Business Saturday on Facebook.

“This holiday shopping tradition helps to bring communities together in support of their favorite small businesses,” she said.

Nevada City council member and co-owner of Tour of Nevada City Bicycle Shop Duane Strawser said the more noteworthy small business celebration is during one week in May.

“We really can’t take away from our business” to spread the word about Small Business Saturday, he said.

The day is rather a “token apology” from American Express, said Strawser, as “a massive amount of money is processed over their card on the internet” during Black Friday.

In comparison with other large companies, Strawser praised REI, as it closes its operations during Black Friday.

“That’s a massive, authentic campaign,” he said.

To contact Staff Writer Sam Corey email or call 530-477-4219.

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