Nevada City’s independent film festival begins today
Parties, movie maker Q&As, how-to workshops and plenty of movies (40 films from around the world.) And it all begins today on the balcony of the National Hotel at 4 p.m. where filmmakers and judges will schmooze with film lovers over cocktails.
The pace of the four-day festival takes off from there with the opening night gala starting at 7:30 at the Nevada Theatre with the showing of the first festival movie, “The Flyboys.” As is the custom, a Q&A with the filmmakers follows the screening.
But, even then the night isn’t over. At 9:30 an opening night after party starts rolling at Chief Crazy Horse Saloon on Commercial Street. A musical duo, The Moore Brothers, and a magician are the entertainment.
And the cost of Thursday? Ten dollars (entry for the movie segment of the evening.) I’d say that’s mighty affordable.
But the film festival is more than just good entertainment. It’s also about economic vitality which has many layers to it. One is making the county attractive to young adults, perhaps those who were born or raised here, moved away and now have returned ” our future, in other words.
Jesse Locks, 28, is one of those. One of the principals of the festival, she says, “Jason, Dave and I all moved away for college and returned 10 years later. We are invested in our community and quality of life, but we’d like to see more job opportunities for young people, and we are taking the connections we’ve made and the knowledge we’ve acquired from working in our respective fields (music, film, and publishing) to help make this happen. Jeff Clark (another principal) is invested as well, as owner of the Magic Theatre that employees some of the town’s young residents.”
So what did this team of go getters do? Approach local business for starters.
Again Locks: “We went to these companies and said ‘We’ve got this great event that has doubled in attendance every year since it started in 2001, it attracts notable individuals from the film industry, and showcases both towns and it’s residents in a positive light. How can we make this work for everyone?’ And everyone supported it.”
What were the businesses? Well-known video and film companies, such as Thomson Grass Valley, AJA Video and Telestream; also NCTV, the county’s community television station, and Sierra College, which could new programs that support these interests.
All would be for naught if young people didn’t care, but they do. Says Locks, “There is a pool of creative young people living here who are interested in film, media, and technology. So our thinking was: Why not connect everyone through our love of film and hopefully fulfill and encourage the talents of those living in the area while also attracting new young people and families.”
Sustaining and growing our economy and local industries with new blood ” that’s a goal definitely worth achieving.
In the meantime, though, go to the festival, gather and have fun, and know that this is only the beginning.
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