Mall junkies … |

Mall junkies …

It’s time to have a serious talk about fashion.

I am talking to all you mall-addicts and brand-aholics (I’m one too). It’s time to unite and demand fashion-forward name brand merchandise here in Nevada County. Fortunately, we don’t have to spend our precious shopping time making posters and picketing the streets because local businesses have already heard our call for stylish on-trend clothes.

One of the most popular one-stop fashion destinations for young contemporary fashions is the clothing, shoes and accessories store called Wild Side. Located on Mill Street in downtown Grass Valley, Wild Side offers all of the must-have styles and trends of the season at prices that leave enough in your wallet to afford next season’s must-haves.

Wild Side owner Juliet Collins, who has worked at the store for nearly nine years, is in love with her job more then ever. Her passion for fashion and searching out the most fashion-forward and on-trend styles for each season drives the success of the store and the loyalty of her customers who visit her every week to see what’s new.

After she had purchased an amazing ruffled top and zipper embellished pencil skirt, one recent customer said: “I will be back on my next payday.”

Juliet’s attention to the global fashion scene, including carefully researching fashion magazines and keeping up with celebrities, helps her develop a buying strategy for each season. That ensures customers will be able to find exactly the right trend at the right time and at the right price.

Juliet relies heavily on her experience as a major department store buyer and her connections in the industry to get the best prices on the best merchandise at market.

She often competes with buyers from stores such as Wet Seal and Forever 21 for must-have items each season. This passion for fashion mixed with her skills in the retail world results in a store full of hot-off-the-runway looks with the majority of items priced under $40. Juliet’s passion helps fill shoppers wardrobe’s without emptying their wallets.

Juliet is excited about this coming fall season; her keen fashion eye selected the right items to satisfy even the most serious fashion junky.

Staying with the footwear trends of spring and summer, Juliet selected sexy and stylish boots and heels in amazing neutrals perfect for keeping the feet stylish this fall as well. Topping off the look, Juliet recommends mixing in coats and scarves in a shade of army green and tops with ruffles and shoulder details.

The major trend Juliet has been following and is in love with is the return to femininity in apparel with the use of ruffles, lace, draping and floral embellishments.

“I love looking for items that flatter the body and that are fashion forward but are still comfortable and easy to wear,” Juliet says.

She definitely achieves this goal with Wild Side’s selection of pieces perfect for anyone who craves the cutting edge in fashion – you will be ready to hit the runway, or the hallways of everyday life.

The next time you need to get a fashion fix don’t even think about spending your hard-earned money on gas. Instead visit Wild Side in Downtown Grass Valley and feel free to shop till you drop and let Juliet style you from head to toe in this season’s must-haves. You will walk out looking hot and feeling smart because you just experienced one of the best shopping highs ever, the high of saving money and looking amazing. Go forth and shop!

Christian Michael Goodwin is the Creative Director for CMG Creative Services, a creative consulting agency specializing in fashion design, personal shopping/styling for men and women. For information about the company or to schedule a personal style consultation, visit or contact Christian directly at

Support Local Journalism

Support Local Journalism

Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User