Wine bottle refill shop opens in Nevada City | TheUnion.com
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Wine bottle refill shop opens in Nevada City

Frustrated by the toll wine bottles are taking on the environment, Tony Norskog is launching a new kind of tasting room in Nevada City.

Customers can buy a bottle of wine at BYOB, then bring it back for refills and get a $1 discount.

The idea came when Norskog heard that only about 7 percent of glass recyclables actually get reused.



“While recycling is great, reuse is even better,” he said.

Norskog is founder of Nevada County Wine Guild, which produces nationally-distributed Our Daily Red and Orleans Hill organic wine. The tasting room is a smaller-scale endeavor to cater to environmentally conscious consumers.




“I have always had a keen interest in adding ecofriendly elements to my winemaking efforts,” he said.

The target audience is locals who want to reuse the bottles over and over. That’s one of the reasons he chose a storefront in the Seven Hills district, formerly occupied by a trophy store and adjacent to vegetarian restaurant Fudenjuce.

Former Nevada City Mayor Paul Matson will be running day-to-day operations, and sitting Councilwoman Sally Harris is overseeing finances.

BYOB will be open from 12 to 6 p.m. today and Friday at 821 Zion St., in Nevada City’s Seven Hills Business District. The grand opening will be from 12 to 6 p.m. Saturday.

The first two wines available will be a table red and a zinfandel.

BYOB Wine Seller follows a growing reusable products trend in Nevada City.

S.O.A.P., a business that refills containers with a variety of products including shampoo and cleaners, has kept more than 1,000 bottles from the landfill over several months of operation. P. Pants, a cloth diaper service, is set to move into a storefront on Union Street in October.

To contact Staff Writer Michelle Rindels, e-mail mrindels@theunion.com or call (530) 477-4247.


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