The Union opens publication office in Placer County |

The Union opens publication office in Placer County

The Nevada County Publishing Co., which publishes The Union, has expanded its operations into Placer County with the opening of a new subsidiary, Lifestyles Ink, in Auburn.

“Placer is the fastest growing county, economically, in the state,” said Richard Esposito, associate publisher of The Union. “This gives us a good foothold in an area of growth.”

The five-person office headed by Director Micky Hicks will publish two glossy magazines and one tabloid-sized publication focusing on recreation, lifestyle and housing for readers in Placer and Nevada counties.

The publications are:

• Sierra Alive, a magazine published twice a year on life in the Sierra foothills. It is slated to become a quarterly publication in 2005. The 30,000 copies of each edition are distributed in Sierra, Nevada and Placer counties, and at outlets along Interstate 80 from Auburn to Sacramento.

• Inside and Out, a semi-annual magazine that debuted this spring about the home and landscaping. The publication will become quarterly in 2005 and be distributed as follows: 15,000 to The Union subscribers, 5,000 via direct mail to high-income homes in the two counties, and 10,000 on racks.

• House to Home, a tabloid-sized publication for new home owners. It will be launched in October and publish monthly next year. The initial press run of 21,000 will be mailed free to new home owners in the two counties for a year.

“We’re doing this to give our glossy publications a better definition and sense of purpose,” Esposito said.

Nevada and Placer county businesses that advertise in the publications will be serviced by the Auburn office, located at 1449 Lincoln Way. To reach the office, call 823-2465.

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