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The Center for the Arts in Grass Valley receives California Arts Council grant

Submitted to The Union
EmiSunshine performs at the California WorldFest. The 11-year-old singer, songwriter, and multi-instrumentalist from East Tennessee made her fame by her online video going viral.
Laura Mahaffy/lmahaffy@theunion.com | The Union

The California Arts Council announced it plans to award $36,768 to The Center for the Arts as part of its Creative California Communities program.

The Creative California Communities program supports large-scale collaborative projects that harness arts and culture as a key economic and/or community development strategy.

The 30 funded projects will seek to benefit residents and visitors in California’s communities by leveraging the assets of the creative sector, which includes artists, cultural organizations and arts-related businesses.

The Center for the Arts, a nonprofit performing arts organization, purchased the California WorldFest outdoor music event as a creative way to help sustain The Center while providing a long-term growth strategy for the local economy.

The 2016 California WorldFest is scheduled for July 14-17, 2016.

The four-day California WorldFest is a family-friendly event featuring eight stages that explores the music and culture of the world.

Mainstage performers include a mash-up of world music superstars and legends-in-the-making with intimate workshops and side stage performances to see, hear and interact with artists up close.

Camping, children’s programs, vocal, dance and instrumental workshops, international foods, crafts, yoga and world music create an event for all ages.

Grant funds will be used to improve the event’s impact by increasing regional visibility, boosting local employment, booking more California artists, building new audiences within and outside the region, expanding arts activities to include visual artists and awareness of global environmental issues and Native Peoples, and increasing local and regional tourism.

“This year’s California WorldFest was a huge success. Record numbers attended from near and far, the festival was broadcast live on KVMR with people tuning in all over the world,” Center executive director Julie Baker said. “Since The Center is a public benefit corporation and nonprofit organization, income from the festival stays in our community. It is a significant commitment of time and resources for The Center.

“We’re thrilled to receive this support from the California Arts Council and look forward to growing the festival with the help of our economic and community partners including the city of Grass Valley and the Economic Resource Council of Nevada County. It’s a win-win for the community, bringing in world-class entertainment while showcasing Nevada County as a destination.”

“California Arts Council grants support a wide range of projects that are crafted by each community to reflect their values and needs,” said Donn K. Harris, Chair of the California Arts Council. “It is always exciting to see what creative minds attempt to do when working collaboratively. With an increased state investment, we are able to further spark the powerful growth and prosperity that result from the deep arts engagement provided by our grant programs.”

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