Sponsors help rodeo take another ride | TheUnion.com

Sponsors help rodeo take another ride

Organizers of the Penn Valley Rodeo – which was cancelled last year for lack of funding – have lassoed three major sponsors, helping to ensure that participants will be able to saddle up in May.

Cable provider Comcast has donated $1,000 and about 1,200 30-second promotional spots for the rodeo in 10 markets, said Patty Wilkins, treasurer of the Penn Valley Community Rodeo Association.

Dodge Trucks, a major sponsor of rodeos around the country, is paying $2,500 to promote its line of Ram pick-up trucks, and Quick Response Septic of Penn Valley is donating bathroom services valued at $2,500 to $3,000, Wilkins said.

Rodeo organizers hope to sign-up a primary sponsor at the $9,000 level, but Wilkins said they are running out of time. Posters and spot advertising promoting the event will begin appearing next week.

“At this late hour it’s very difficult to get one, but we also have a ton of smaller sponsors,” said Wilkins, who has been leading the effort to attract sponsorship.

The 47-year-old event, formerly sponsored by the Penn Valley Firefighters Association, had to be called off last year when financing ran dry. The Community Rodeo Association was formed to resurrect the rodeo this year.

The event will be held May 20 to 22, one day longer than originally planned, behind the old fire department on Spenceville Road in Penn Valley.

How to help

Businesses and individuals interested in advertising in the Penn Valley Rodeo program or sponsoring a billboard at the event can contact organizer Patty Wilkins at 432-1129.

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