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Spinning for dollars in Burbank

John HartRoger Lundberg moves bottles Thursday at his liquor store on Nevada City Highway. Lundberg will play the California Lottery's "The Big Spin" game on March 3.
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Roger Lundberg decided last year he wanted to try to get on “The Big Spin Show” sponsored by the California Lottery, figuring it would be a chance to make some fast money.

Once a week for five months, Lundberg dutifully mailed a lottery coupon to game officials with the hope that he would be selected to participate in the show and win up to $150,000.



Last December, he got lucky. His coupon was drawn.




On March 3, the 55-year-old Lundberg will be a contestant on the show, where he is guaranteed to win $10,000. He’s flying to Burbank the day before the show, all expenses paid.

The California Lottery letter announcing his selection arrived New Year’s Eve.

“That was a good way to end one year and to start another,” Lundberg said at The Bottle Shop, the liquor store he owns on Nevada City Highway.

No one knows when the show (seen locally on KCRA, Channel 3 in Sacramento) will be aired, and Lundberg is determined to keep quiet and not reveal how much money he wins.

He hopes his friends watch the show, he said. “I want everybody to see me on TV.”

“We’ll see,” said customer Jack Evans recently. Lundberg would be smart to keep quiet or people will hit him up for a loan, Evans added.

Lundberg, a former accountant, worked for 12 years as a business manager for the Stanford Home for Children and Children Home Society in Sacramento before he decided to become his own boss and buy the liquor store.

“I was tired of sitting behind a desk all my life,” said Lundberg, who learned the liquor store was for sale by reading a newspaper ad.

Lundberg manages six part-time employees. He also does the store’s bookkeeping, stocking and purchasing, and spends most mornings behind the counter selling customers, among other things, lottery tickets.

“I probably never worked so much in my life,” said Lundberg, adding that he loves serving his customers.

Each week, The Union profiles one of your friends or neighbors. It might be the supermarket checker, the beer truck driver, or the fellow down the street with the green thumb. If you have ideas on someone you would like to read about, just give the newsroom a call at 273-9561.


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