Specials at historic hotel are now live on the Web | TheUnion.com
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Specials at historic hotel are now live on the Web

Video marketing of one of the West’s oldest saloons is live on the Web, thanks to a local filmmaker.

Sepia tones, fiddle music and cheery folks wearing hats and lifting their glasses in the Golden Gate Saloon are featured in the short commercial that went live Friday at the Web site of the historic Holbrooke Hotel, at 212 W. Main St. in downtown Grass Valley.

A man’s voice promotes sliders, taco night on Thursdays and happy hour drinks at the bar boasting “over 150 years of great service.”



A link at Holbrooke.com takes visitors to a YouTube site where the video plays.

It’s the first of several Web commercials planned by western Nevada County filmmaker John Munro, who is volunteering his time to help keep the venerable venue open by drumming up business.




News of the video is being sent to former guests and marketed in other ways in cyberspace, Munro said when embarking on the project in early February.

In a second, longer video, images trace the Amgen Tour of California stage 1 route, which starts in Nevada City, winds through downtown Grass Valley and continues to Meadow Vista and Auburn before heading to Sacramento.

The Holbrooke is offering seats on the balcony – for a fee – to assure guests of a good viewing spot.

Both videos can be seen at http://www.Holbrooke.com; look under “Live Journal” on the left side of the page.

The Holbrooke has gone through a series of managers that, most recently, left the business on the verge of closing.

Randall Hudson, the principal of former property manager First Atlantic Holdings, allegedly absconded around Christmas with the payroll for the last two weeks of December, leaving other bills unpaid and no funds to make up the loss.

An account has been set up to receive donations benefiting the Holbrooke Hotel employees who were allegedly stiffed. The fund is at Citizens Bank, account No. 021059910.

A historic plaque on the two-story, Gold Rush-era building touts it as the oldest continuously operating bar west of the Mississippi, although local lore maintains the saloon did close briefly during the mid-20th century.

To contact City Editor Trina Kleist, e-mail tkleist@theunion.com or call (530) 477-4230.


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