Soon, not one, but two dollar shops in store for Grass Valley shoppers
Grass Valley will soon have dueling dollar stores, duking it out for retail spending a buck at a time.
Opening early next year are a Dollar Shoppe in Brunswick Plaza, near Chano’s Restaurant, and a Dollar Tree in Pine Creek Shopping Center, near the JC Penney store.
Given the dollar stores’ popularity, it was only a matter of time before Grass Valley stopped bucking the trend and got one or two of its own.
Dollar stores feature all items for a dollar or less. Shoppers can walk in and find things like dishwasher detergent for a buck or a toy for their kids for….well, you can guess the price.
ACNielsen, a Chicago-based marketing research company, reports that dollar stores are gaining ground on other retailers in the battle for customers.
Consumers have been hitting the dollar stores more often while making fewer visits to grocery stores and mass merchandisers, according to ACNielsen.
An ACNielsen survey released in May found that 59 percent of the households contacted had shopped in dollar stores in 2001 – up from 47 percent in 1998. They visited the stores an average of 11 times last year.
The sluggish economy has actually helped dollar stores, believes Cindee Bailey, spokeswoman for Dollar Tree Stores Inc., a publicly-traded company based in Chesapeake, Va.
“Given the current economic conditions, everyone’s looking for a bargain,” said Bailey.
Dollar Shoppe owners Louann and Dennis Carroll of Penn Valley plan to open their 3,300-square-foot store in mid-January, employing four people. They will own one of 241 Dollar Shoppes, said Louann. The franchiser is headquartered in Las Vegas.
The store will be big on party goods and cleaning supplies, she said.
Louann said she and her husband started going to different dollar stores. When their plans to open a Quiznos sandwich restaurant here didn’t work out, they decided on a dollar store last summer. They leased their space with Coldwell Banker Grass Roots Realty, which also represented the landlord in the transaction.
“We fell in love with them,” said Louann of the dollar stores. “They’re so much fun.”
She said her grandchildren especially like Dollar Shoppe’s toys.
The dollar shops have a big appeal to moms and grandparents who can buy toys for a buck, said Bailey. For that price, parents aren’t upset about overspending when they leave the store.
The 7,000-square-foot Dollar Tree store is expected to open here sometime in the third quarter of next year, said Bailey. It will employ 10 to 15 people.
The company, founded in 1986, has opened 231 new stores this year through Sept. 30, giving it a total of 2,179 stores, all company owned.
Bailey said her company wasn’t sweating having two dollar stores in the same town.
“We have tremendous buying power, so we don’t spin our wheels worrying over whether there’s another dollar store,” boasted Bailey.
Carroll said she expects another store to open soon, given that Grass Valley was an open area for a dollar shop.
“It probably will be a challenge, but we’ll probably do all right,” she said.
Dollar Shoppe – 3380 Brunswick Plaza
Dollar Tree – 762 Freeman Lane
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