RE: ‘Define ‘Buy local” |

RE: ‘Define ‘Buy local”

Mike Mooers
Think Local First, Nevada County Foothills
Nevada City

This is in response to Mr. David Wiltsee’s letter of Sept. 9: “Define ‘Buy local.'”

“Local” is a flexible term. It is one that is used shamelessly by large retailers to mislead customers (witness Safeway’s placement of “Local” signage for products that have traveled hundreds, if not thousands, of miles).

Local at its simplest means two things – that the goods traveled as little distance as possible, and that the distributor of these goods is based in the community in which you live.

Local means our dollars spent stay on Mill and Broad Street and are not siphoned off to Wall Street.

Local means independent businesses owned by friends and neighbors; fresh, delicious, nourishing food grown in your own community.

We who choose local businesses are not protectionist. We are finding the path to economic health and independence. We are supporting our friends and neighbors. We are keeping our communities unique. We are keeping our money, not shipping it off.

Local is kind of like love – you know it when it’s real. And it feels so right.

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