Radio stations set to merge | TheUnion.com
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Radio stations set to merge

Nevada County Broadcasters, owner of the KNCO 830 AM and Star 94.1 radio stations, has reached an agreement to purchase a Yuba City AM radio station.

Details of the merger were still being worked out Monday, but Bob Breck, chief executive officer of Nevada County Broadcasters, said he hopes to have “a good handle” soon on the purchase of Harlan Communications’ sole station, KUBA 1600 AM.

Nevada County Broadcasters’ FM station, Star 94.1, already covers the Yuba City/Marysville and Nevada County markets, Breck said. The two AM stations will continue to cover their respective markets.



“We’re very similar in what we do. There won’t be any change to KNCO AM or FM,” Breck said.

The change will only add resources to both stations, which will start sharing stories immediately, he said.




KUBA’s AM station will remain under the management of General Manager Bob Harlan. The only difference Nevada County listeners should notice is increased news, traffic and public service announcements for Yuba City on Star 94.1, Breck said.

Breck expects approval of the purchase by the Federal Communications Commission will be in two to three months.

KUBA was started in 1947 by a partnership that called itself the Peach Bowl Broadcasters. Over the years, it was sold to various broadcast companies until January 1983, when Ridge L. Harlan purchased the AM and FM stations for $775,000.


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