No time to recline
At least two local furniture companies are working to fill the void left by the closing of 50-year-old Grass Valley staple Hedman Furniture.
Despite Hedman’s closing last fall, area residents still can find new and unusual furniture at Broad Street Furnishings, in Nevada City, and Dovetail Design, in Grass Valley. Both businesses offer customer service that people shopping at franchise furniture stores won’t get, owners said.
Yet both stores also are fighting a slump in the real estate market, being felt locally and nationally. If the housing industry is doing well, people have more money to spend on furniture, Lionel and Joan Holman said.
“Our industry is tied to the housing market and interest rates,” said Joan Holman, who with her husband own the 30-year-old Broad Street Furnishings at 210 Broad Street.
The Holmans bought the business more than a year ago, and recently suffered a slow period. But business is recovering, with more foot traffic and customers, Joan Holman said.
Sofas, beds, recliners, desks, end tables and dining room sets cover the store, which sprawls over 28,000 square feet and three floors.
The Holmans said they take chances in their business. “We feel our customers don’t want to see the same furniture over and over again,” Holman said.
If someone wants a different fabric design on a sofa, employees will try to get that print, she said. “We’re very customizable on most everything,” she said.
Dovetail Design, a smaller operation at 10,000 square feet at 115 Mill St. in downtown Grass Valley, is trying to pick up some of Hedman’s former customers as well.
The 15-year-old store offers interior design service that other furniture stores don’t have, said Karin Kincaid, Dovetail’s store manager. The store carries furniture for the living room, dining room and patio, plus lighting and home accessories on its three floors.
Unique offerings at Broad Street Furnishings include solid-wood Amish-crafted furniture that is hard to find at other stores, Holman said. Broad Street Furnishings also carries Fairchild, Flex Steel, Broyhill and Elite leather furniture.
Owners at both stores come to the retail furniture business from other careers. Dovetail owner Tim Kincaid got into the field three years ago. At Broad Street, Joan Holman is a former research microbiologist, and Lionel Holman used to work in computer technical support for an insurance company.
To contact Staff Writer Greg Moberly, e-mail firstname.lastname@example.org or call 477-4234.
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