New head of NCTV wants to expand viewership | TheUnion.com
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New head of NCTV wants to expand viewership

Michael LaMarca’s interest in broadcasting blossomed way back in his childhood when he visited television stations in Los Angeles with his father, a broadcast engineer at NBC and CBS.

Today, as the new director of NCTV, LaMarca’s life has come full circle and he’s finally working in the media – his longtime passion.

“I’m very excited,” LaMarca, 36, said. “This is a great opportunity for me to bring a lot of the very different parts of my life together and put them to work with the goal of building a community. I have experience with production – theatrical, cinema and video. I also have experience as a teacher and as a small business manager. I’m bringing together all these skills (in my new job).”



LaMarca wants to bring more schoolgoers to NCTV to become young producers, expand the viewership of the local television station and improve the quality of the sets and the live recordings.

Before joining NCTV, LaMarca taught economics, government and world history at Forest Charter School in Nevada City. Prior to that, he dabbled in a variety of professions – doing entry-level jobs in studios in Hollywood, co-producing an independent movie and working as an assistant manager at local movie theaters owned by his in-laws, Mike and Barbara Getz of Nevada City.




Michael LaMarca and Azriel LaMarca, his wife, live in North San Juan with their two sons, Luca, 3, and Mario, 10. Azriel LaMarca, 33, is a native of Nevada County.

The couple are a growing group of second-generation Nevada County residents who are returning to the area to raise their families, Michael LaMarca said.

“My social network on the ridge consists of second-generation ridge locals,” he said. “I’d like to inspire people of my generation and younger to develop skills in electronic media and utilize the forum (provided by NCTV).

“For NCTV to have a longevity as an organization, it needs to start investing in young people.”

To contact Soumitro Sen, e-mail ssen@theunion.com or call 477-4229.


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