‘Nevada County Meltdown’ heading for magazine | TheUnion.com

‘Nevada County Meltdown’ heading for magazine

Nevada County resident Carole Carson has landed untold millions in publicity for the area again, this time in the midst of a recession.

American Profile, the national magazine inserted into The Union every Tuesday, will send staff in April for an article and photographs about the Nevada County Meltdown of 2004, Carson’s community weight loss program that saw about 1,000 people work together to lose four tons of flab.

Carson’s program spawned national media attention, eventually leading to a column on the American Association of Retired Persons’ Web site, among other outlets.

The article and photograph planned for American Profile will take Carson’s program – and Nevada County – into the homes of 10 million people who take newspapers across the country, Carson said.

On Saturday, April 10, a photographer from the magazine will be in downtown Grass Valley to take a group shot for an article about similar weight-loss programs in other locales.

Residents are asked to assemble in workout or sports gear at 9 a.m. on Mill Street near the Del Oro Theatre, in downtown Grass Valley, for the 10 a.m. photo shoot. Afterwards, folks will walk to Condon Park for a health and fitness fair.

If it rains, the photo will be shot at 10 a.m. Sunday, April 11, in the same place.

American Profile expects to run the package sometime in the six to eight months following, Carson said.

“Everyone who supports fitness and healthy lifestyles is invited to appear in the photo,” Carson said Wednesday. “We welcome the original participants in the Nevada County Meltdown, as well.”

Local videographers and photographers also will record the event for a documentary, with the hope of creating more publicity for Nevada County, Carson said.

The photo couldn’t come at a better time, said President and CEO Mary Ann Mueller of the Grass Valley-Nevada County Chamber of Commerce.

“It’s a huge, huge deal,” Mueller said. “During these very difficult economic times when there isn’t a lot of promotional money out there, to have an opportunity to have a photo of our downtown and an article about our community in 10 million newspapers is great.

“We could have never afforded that kind of publicity,” Mueller added.

“We were ahead of our time six years ago,” Carson said. “Since we did our (meltdown), 300 communities have held similar events.”

For more on the photo shoot and fitness fair, contact Mueller at (530) 273-4667, Carson at (530) 478-5709, or Howard Levine at the Grass Valley Downtown Association, (530) 272-8315.

To contact Senior Staff Writer Dave Moller, e-mail dmoller@theunion.com or call (530) 477-4237.

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