NCTV finds new home in Grass Valley | TheUnion.com
YOUR AD HERE »

NCTV finds new home in Grass Valley

NCTV will move to 134 East Main Street, Grass Valley, which is a clothing store, through the holidays.
John Hart/jhart@theunion.com | The Union

Nevada County’s public broadcast station announced that it has tentatively found a new location in downtown Grass Valley at 134 East Main St.

“We have a new location,” said Keith Davies, Nevada County Digital Media Center’s board president, at a Dec. 12 meeting of the Nevada City Council.

Davies noted that the location’s approval is contingent upon Comcast, the area’s main hardline television provider, which needs to give the site technological approval.



“We have a lease, that I have in my hand, that I expect to sign Monday night, at the next board meeting,” Davies said.

Not only is the new location significantly more visible than the media center’s location at the Nevada City Tech Center, it is more than $2,000 a month cheaper to rent.




“Right now, it’s about getting into the office we can afford,” said Davies, who came on board in early October.

Davies brought with him a $10,000 private loan to keep the station from closing after its previous board of directors voted to close down operations in late September, citing structural financial deficiencies that included a hefty rent tab.

“It wasn’t the first choice,” Davies said of the new location.

“We looked at a lot of potential properties. We really are not able to put a large (television) studio in there. Some of our producers aren’t particularly happy about that. What does fit, though, is that it fits the criteria we are setting to bring us down from $3,000 a month in rent down to where we can afford it.”

What the site lacks in size, Davies said, it makes up for with exposure — in the middle of downtown Grass Valley. As the co-executive director of the Grass Valley Chamber of Commerce with wife Robin Davies, Keith Davies has helped re-invigorate the chamber by pushing for new members and finding it a new location, two doors down from the tentative new home of the media center, more commonly referred to as NCTV.

“We’re going to go put a nice sign out front and televisions in the window so we will have a lot of exposure. We hope that the exposure will help NCTV,” Davies said.

If Comcast approves the site, Davies indicated that the lease would be for six months, with an option to renew for another six months.

“We’re optimistic that is going to be just fine,” said Davies, who noted that the Grass Valley Chamber of Commerce has a Comcast hook-up. Grass Valley’s City Hall, located across the street from the chamber and diagonally across from 134 East Main St., is also tapped into Comcast’s main line, as the government center uses it to broadcast meetings on NCTV.

After a new location is secured, Davies said the station’s priorities for 2014 are to continue to cut costs, to raise funds and to attract content producers, including some who left the station in the past.

Davies has also previously talked about securing the funds to reinstate an executive director position to lead the organization, both internally and externally as the public face of NCTV.

When the position was temporarily cut in October to save money during the cash-strapped transition to a new board of directors and the search for a new headquarters, Davies and other NCTV leaders had hoped that was something that could be achieved in early 2014.

To contact Staff Writer Christopher Rosacker, email crosacker@theunion.com or call 530-477-4236.


Support Local Journalism


Support Local Journalism

Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

 

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User