KVMR raises thousands for Camp Fire victims during Black Friday fundraiser | TheUnion.com
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KVMR raises thousands for Camp Fire victims during Black Friday fundraiser

On Black Friday, local radio station KVMR decided to hold a spur-of-the-moment fundraiser for Camp Fire victims.

In just 11 hours, the station’s listeners, friends and fans had ponied up an amazing $43,000.

According to station officials, over 300 individual gifts were made for an estimated $43,096.50. That does not include money given directly online to the North Valley Community Foundation.



Seven of the gifts were for $1,000 or more, including a $2,000 donation in the closing minutes, station officials said.

“We have listeners there,” said KVMR Program Director Steve Baker in an email. “We have member/supporters there. We have friends there, and they’re our neighbors. How could we not do this?”



Organizers had a steady stream of people stopping by and dropping off cash, in addition to dozens of phone calls from listeners using credit cards.

“Our listeners are full of kindness, and this was a clear and easy way to do good,” Baker said.

KVMR Membership Coordinator Adriana Kelly came up with the idea of doing the fundraiser on Black Friday

“It just seemed a natural,” Kelly said in the email. “With the idea ‘Be a ray of light in a Camp Fire survivor’s life on Black Friday’ by spending some money on something really important.”

Source: KVMR


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