facebook tracking pixel KVMR raises thousands for Camp Fire victims during Black Friday fundraiser | TheUnion.com

KVMR raises thousands for Camp Fire victims during Black Friday fundraiser

Submitted to The Union

On Black Friday, local radio station KVMR decided to hold a spur-of-the-moment fundraiser for Camp Fire victims.

In just 11 hours, the station’s listeners, friends and fans had ponied up an amazing $43,000.

According to station officials, over 300 individual gifts were made for an estimated $43,096.50. That does not include money given directly online to the North Valley Community Foundation.

Seven of the gifts were for $1,000 or more, including a $2,000 donation in the closing minutes, station officials said.

“We have listeners there,” said KVMR Program Director Steve Baker in an email. “We have member/supporters there. We have friends there, and they’re our neighbors. How could we not do this?”

Organizers had a steady stream of people stopping by and dropping off cash, in addition to dozens of phone calls from listeners using credit cards.

“Our listeners are full of kindness, and this was a clear and easy way to do good,” Baker said.

KVMR Membership Coordinator Adriana Kelly came up with the idea of doing the fundraiser on Black Friday

“It just seemed a natural,” Kelly said in the email. “With the idea ‘Be a ray of light in a Camp Fire survivor’s life on Black Friday’ by spending some money on something really important.”

Source: KVMR

Support Local Journalism

Support Local Journalism

Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.