KVMR membership drive raises $102,844 | TheUnion.com

KVMR membership drive raises $102,844

KVMR-FM raised $102,844 in last week’s membership drive, making it the most successful midyear fundraiser in the 30-year history of the Nevada City community radio station, station managers said Tuesday.

Program Director Steve Baker said Tuesday the station made its goal on Sunday night, the last day of the drive.

“Thanks to a kind $1,000 gift from a Lake Tahoe area listener, we were able to make our $100,000 goal ahead of time,” he said.

General Manager David Levin said of the 826 pledges, 205 came from new members.

“The good news is that nearly a quarter of those responding were first-time contributors,” he said. “Those numbers really resonated to me since it’s always a challenge to get new members.”

KVMR-FM, which has approximately 6,000 members, is a Nevada City public radio station with around 150 volunteer broadcasters. According to Levin, the station has three membership drives a year that account for about 30 percent of the station’s approximately $1 million budget.

The station’s most successful membership drive occurred in November when $111,000 was pledged, according to Baker.

Marc Cuniberti, who hosts “Money Matters” on the third Thursday of each month, was the top fundraiser at the most recent drive. He raised $22,769 with contributions from 48 listeners. Overall, Baker said, nearly $35,000 was raised on Thursday, making it the most productive day.

Larry Hilberg, who raised $6,831 on his “Crossroads” show and Eric Rice, who raised $6,183 on his “County Line Bluegrass” show, were the next highest fundraisers. Those shows are broadcast on Saturday mornings.

To contact Staff Writer Pat Butler, e-mail pbutler@theunion.com or call 477-4239.

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