Kickoff for ‘shop locally’ campaign |

Kickoff for ‘shop locally’ campaign

A long-awaited “shop locally” campaign kicks off Monday to get businesses – and later customers – behind the effort. The campaign comes as an estimated one-third of residents’ shopping dollars is spent out of the area, in places such as Roseville and Sacramento.

Labeled “Be Local: Buy Locally. Think Nevada County First,” the effort is meant to build awareness of the benefits of local shopping.

It also will address the longstanding concerns of local residents about providing more consistent customer service.

On Monday, an educational forum will be held for merchants in Grass Valley from 7:30 a.m. to 9:30 a.m. at Sierra Cinemas, 840 East Main St.

“This forum will provide our local business people a better understanding of local consumer needs,” said Mary Ann Mueller of the local Chamber of Commerce.

– Greg Moberly

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