Jason’s Studio Cafe up for sale | TheUnion.com

Jason’s Studio Cafe up for sale

A space occupied by a Grass Valley coffee shop is vacant after the business closed its doors this week.

Jason’s Studio Cafe in downtown Grass Valley closed 18 months after it opened. The cafe was located in the same building as Booktown Books and Tomes on the corner of South Auburn and Bank streets.

Owner Jason Elfert promoted the cafe and Wi-Fi hotspot as a place to sip wine or coffee. He featured the works of local artists in a trendy setting he created, he said, as a relaxing option to the bustle of most coffee houses. Elfert is the original owner of Sierra Mountain Coffee Roasters.

The space that includes wood flooring and a fireplace is sublet from the 14 sellers of used and collectible books who rent the building from another landlord. The cooperative began searching for a new tenant on Sunday, said John Hardy, owner of Hardy Books.

“We have a couple of nibbles but that’s it,” said Hardy. The book cooperative that features more than 30,000 titles has a waiting list of booksellers eager to move in. Hardy said he couldn’t comment on who was showing interest in the space, and it was unclear whether Elfert was actively trying to sell the business.

“He may have given up on the idea. I just don’t know. He is looking for someone to assume the lease obligation,” said Hardy. Elfert has paid his rent through July, Hardy said. The sublease for the space expires in 2009.

Last week Elfert told The Union he dropped the price of the business from $40,000 to $15,000 after a few weeks on the market.

Elfert dropped the price because he said the young business was still establishing itself and would take time before it could support anyone.

Expanding nighttime hours on weekends, offering live music or opening earlier in the morning could generate more business to potential buyers, Elfert said.

The cafe was located across the street from Caroline’s Coffee Roasters and opened at 10 a.m., missing the morning coffee rush. Admittance was exclusive to people 21 and over because of a beer and wine license.

The coffee shop embedded in a bookstore resembled a small town version of Barnes and Noble and other big chains that offer espresso drinks with books.

“It was a very nice fit, and I think people enjoyed it,” Hardy said.

Anyone interested in leasing the space can reach John Hardy at 470-9090.


To contact Staff Writer Laura Brown, e-mail laurab@theunion.com or call 477-4231.

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