Fishy happenings in doowntown Nevada City: Seafood shop opens |

Fishy happenings in doowntown Nevada City: Seafood shop opens

If you can’t take the trawler out for a spin this morning, the fresh catches at Downtown Nevada City Seafood Shop may be the next best thing.

Monday was opening day for the store’s new location at 115 South Pine Street in – you guessed it – downtown Nevada City.

The store has been operating for over a year on Whispering Pines Lane in Grass Valley.

“It was out in the middle of nowhere,” said Eric Juell, who owns the stores along with his wife, Enedina.

While the couple started with a focus on wholesale, they are now honing in on the retail market. The Pine Street shop will allow customers to drop in, choose fresh fish and browse a library of seafood cookbooks.

Eric Juell visits the San Francisco wharf at least three times each week to buy for the store. The shop stocks whole fish as much as possible, along with live crab and prawns. Last week, a batch of Alaskan Halibut was on sale.

He said he hopes the store can add everyday shopping to downtown’s business mix – grocery stores and other staples are an important component for a city that emphasizes shopping local.

Part of Juell’s business model is an e-mail list. He sends “fish flashes” to announce new arrivals to 3,000 subscribers.

Next on the wish list is home delivery, which would provide families with a fresh variety of seasonal fish on a regular basis.

The Nevada City shop plans to sell fish from 11 a.m. to 6 p.m. Monday through Friday, 11 a.m. to 5 p.m. Saturday and 11 a.m. to 4 p.m. Sunday.

The Grass Valley store will still be open, but with limited hours: 11 a.m. to 5:30 p.m. Thursday through Saturday.


To contact Staff Writer Michelle Rindels, e-mail or call (530) 477-4247.

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