Elevation 2477’ begins adult-use cannabis sales in Nevada City | TheUnion.com

Elevation 2477’ begins adult-use cannabis sales in Nevada City

Maria Herrera makes her selections to become the first customer to buy adult-use cannabis from Elevation 2477' co-owner Daniel Batchelor, left, as wellness associate Justin Pasquariello mans the register.
Photo by Liz Kellar/lizk@theunion.com

Know & Go

What: Elevation 2477’

Where: 569 Searls Ave., Nevada City

Hours: 10 a.m.-7 p.m. Monday-Friday, 11 a.m.-6 p.m. Saturday-Sunday

For info: Call 530-264-7684

Website: Go online to www.elevation2477.com. Daniel Batchelor urges customers to take advantage of the website’s live menu. “It’s what we have right now,” he said. “Products sell out, so it’s a good idea to order online. That way, it’s ready for them to pick up.”

Daniel Batchelor was all smiles Thursday afternoon, with good reason.

After months of jumping through hoops and a few last-minute bureaucratic snags, the co-owner of dispensary Elevation 2477’ was about to make the first retail sale of adult-use cannabis in Nevada County.

“This is crazy,” Batchelor said. “I’ve waited a long time to do this.”

It’s been somewhat of a marathon for Batchelor, who was awarded Nevada City’s only medical cannabis dispensary license in February 2018 after months of controversy.

Elevation 2477’ threw open its doors in August on Searls Avenue, but the dispensary’s owners soon began sounding out the city council about allowing adult-use sales, with Batchelor estimating he was losing two-thirds of his potential business.

In December, Nevada City became the first municipality in Nevada County to allow adult-use cannabis businesses to operate within its city limits. And on Wednesday, Elevation 2477’ met one more hurdle after the city council unanimously approved a procedure and questionnaire for converting authorized medical cannabis businesses to authorized adult-use businesses.

The questionnaire addressed the potential impact of increased traffic and parking issues, explained City Planner Amy Wolfson.

“If we adopt this, I can approve Elevation 2477’ effective tomorrow,” she said.

It ended up taking until the middle of the day.

But at 3 p.m., Batchelor sold his first adult-use cannabis to Maria Herrera, who has been working with the dispensary and with Lab Properties, which is constructing an adjacent “cannabis campus.”

“It’s exciting!” Herrera said after selecting extracts from Temple, Blessed Extracts and Legion of Bloom. “To be able to do this, to purchase products that come from people I know are doing great work, and are doing great things for the industry.”

Within minutes, several more customers had walked in the doors.

“I’m very happy with adult use being here,” said one man, who said he had been using a delivery service but was appreciative of a more convenient way to purchase cannabis.

“It’s been hard, people have been angry (about needing a medical recommendation),” Batchelor said. “Now, we’re catching up to the rest of the state. I can’t believe we’re not going to have to say no any more.”

Contact reporter Liz Kellar at 530-477-4236 or by email at lizk@theunion.com.


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