Community rallies to prevent breast cancer |

Community rallies to prevent breast cancer

Paint the Town Pink

5 to 8 p.m.

Thursday, Oct. 22

Nevada County Fairgrounds

Admission is $30 in advance, $35 at the door

Tickets can be purchased at The Union, Sierra Nevada Memorial Hospital Foundation, SNMH Gift Shop or online at

Paint the Town Pink fundraising teams:

Firefighters’ “Forty for 40 Relay”!/Forty-for-40-Relay-562963010419787/photos/

Pink Boulders!/groups/331672230327677/

Team TaTa

One of Nevada County’s top fall events, Paint the Town Pink, is gearing up for its ninth annual celebration Thursday.

Produced by The Union in partnership with Sierra Nevada Memorial Hospital — the evening’s “Platinum Sponsor” — the event raises funds for the Sierra Nevada Memorial Hospital Foundation’s breast cancer care and prevention efforts.

Considered one of the region’s premier women’s expositions, this year’s event is scheduled from 5 to 8 p.m. Thursday in the main building at the Nevada County Fairgrounds. Tickets are $30 in advance, $35 at the door.

Over the past eight years, more than $168,000 has been donated through Paint the Town Pink events, all going to the hospital’s Foundation for breast health.

“This event is both a celebration to honor the women of Nevada County, while also taking a few moments to acknowledge those who are fighting breast cancer, and to honor loved ones we have lost,” said Mary Anne Davis, event manager at The Union and “This community building event has become a popular, one-of-a-kind event where women of all ages come together to enjoy a fun night and support a great cause.”

Highlights at the “ultimate girls night out” will include food, wine, entertainment, fashion (featuring some SNMH doctors), cancer survivor makeovers, recognition of fundraising teams, an extensive vendor expo, music, a large silent auction — and, naturally, people in pink.

Yet it’s not until all the booths are packed up and the last balloon is taken down that the far-reaching impact of Paint the Town Pink really comes into focus.

This year’s funds will help launch a pilot integrative medicine program that will extend patient options with a mix of traditional and nontraditional healing methods. The innovative program will provide newly diagnosed breast cancer patients with information about other care options in the community, including acupuncture, massage therapy and ayurvedic treatments.

“We are thrilled that this year’s Paint the Town Pink proceeds will be directed to launch an Integrative Medicine Program for breast cancer,” said Kimberly Parker, executive director of the SNMH Foundation.

“Additionally, combined with other donations, we hope to purchase surgical navigation equipment that will provide clearer images to surgeons as the ability to accurately find any involved lymph nodes improves the patients’ prognosis and decreases the need for further surgeries.”

Over the past three years, a number of unique and creative fundraising teams have also emerged, giving Paint the Town Pink a significant financial boost.

Formed in 2013, “The Pink Boulders” began hosting “mini events” that have included a spaghetti feed, car show, cupcake sales and more.

Sponsored by Cornerstone Bookkeeping, the team has recruited Plaza Tire and Auto Service, and Riebe’s Auto Parts, whose staff will be providing golf cart shuttles to those in need at Thursday’s event.

Last year, The Pink Boulders raised more than $12,000. They have established First Giving and Facebook fundraising pages.

A 40-mile running relay dubbed the “Forty for 40 Relay” — organized by firefighters — began with two local fire stations challenging each other. However, the challenge has since grown to include Smartsville, Columbia Hill, Nevada City/GVAAB, Battalion 11/Battalion 13 and Cal Fire TGU Tehama Glenn.

With fire season coinciding with the October event, online donations have emerged as their primary fundraising source while firefighters are out saving homes and lives.

This year, two Nevada Union High School students, Allie Griffis and Abby Petersen, are recruiting stations and coordinating fundraising events as part of their senior project, including a First Giving and Facebook page. Not counting this year, the team has raised in excess of $10,000.

“Team TaTa” was able to use their pink car in the Nevada City Soap Box Derby as a fundraising mascot.

As of August, racer Chris Towne, along with Mel Marshall, Ed Arnott, Shane Mohr, Julie Morse and Pam Bolin, had raised more than $1,100 for breast cancer care and prevention efforts. Like the Forty for 40 Relay and The Pink Boulders, they have established a First Giving fundraising page.

“Each year I am in awe of the energy and commitment each Paint the Town Pink team brings to the fundraising effort for breast care,” said Shanin Ybarrondo, development director of the SNMH Foundation. “It’s inspiring to witness them bring awareness and our community together while having a blast! Paint the Town Pink was high energy before, but the teams have taken it to a new level. We appreciate them, The Union, and our community for such amazing support.”

To contact Staff Writer Cory Fisher, email her at

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