Channel your inner gypsy at Nevada City clothing store TYSA
Know & Go
Where: 300 Spring St., Nevada City
Hours: 10 a.m. to 7 p.m. daily through December; 10 a.m. to 9 p.m. Wednesdays during Victorian Christmas (Dec. 12-19); 10 a.m. to 4 p.m. Dec. 24
For info: Call 530-264-7053 or go to Facebook
If you’ve ever wanted to channel the boho rock & roll vibe of 1970s “It Girl” Anita Pallenberg, there’s a store in Nevada City that’s calling your name.
Tysa Wright launched the flagship store of her eponymous clothing line, TYSA, with a soft opening Thursday night in the space formerly occupied by LeeAnn Brook’s gallery at the corner of Spring and South Pine streets. Wright is planning a “big bang” opening party sometime in the spring, but the store is open from 10 a.m. to 7 p.m. daily, and until 9 p.m. during Victorian Christmas.
TYSA, which uses all natural, eco-friendly fabrics and dyes, has been around for 16 years.
“I started the (clothing) line because I wanted simple lines, but beautiful pieces, that work seamlessly from day to night — or from the river to New Moon,” Wright said. “It was also a big thing for me, across the board, to work with a bunch of different body types and with all ages. (I wanted to design) clothes that work for everyone and make every woman feel beautiful when they put them on.”
Wright sells her pieces to more than 500 stores around the world, including Barneys New York, she said. But the space at 300 Spring St. will be her first brick-and-mortar location.
The decision to open a store in Nevada City is not as random as it might seem. Wright has family ties to Nevada County and grew up spending holidays and summers here.
“I have a house here, I’ve always gone back and forth between here and Southern California,” she said. “This is definitely my heart and home as well.”
Truth be told, opening a store was never part of Wright’s plan. But, she said, that particular building has held her attention through the years.
“I always thought I would love to open (a store) there,” Wright said. “It was serendipitous that when the previous tenant wanted to move out, the owner of the building contacted me, saying she could see me moving in … If there ever was a sign hitting me in the head, that was it.”
Wright said she felt comfortable launching the new venue here because the community has always been incredibly supportive of the TYSA brand.
“It just felt so right to do it here,” she said. “I just wanted to do something fun and interesting that … was fresh and new.”
As part of that, Wright said, she wants to use the large outdoor space in front of the store for immersive events — say, a Moroccan dinner — themed around TYSA’s clothing collections, which often are linked to her travels.
“I don’t want it to just be another store,” she said. “I want to make it an experience.”
Contact reporter Liz Kellar at 530-477-4236 or by email at email@example.com.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.