‘Buy Locally’ campaign set for kickoff | TheUnion.com

‘Buy Locally’ campaign set for kickoff

The “buy locally” campaign for shopping in western Nevada County is gearing up for launch, with another logo and upcoming kick-off meeting for business owners.

The campaign name and “buy local” logo previously discussed has been replaced by a new one: “Be local – shop locally.” The earlier one was not necessarily a final version, said Howard Levine, executive director of the Grass Valley Downtown Association.

A kickoff program for business owners only will be held Nov. 5, Levine added. He discussed the plan at a board meeting of the Economic Resource Council early Thursday.

“The importance of this forum is for the business community in western Nevada County to have a better understanding of local consumers’ needs and, at the same time, help our local community understand the importance of the local economy as it relates to our quality of life,” a brochure about the campaign said.

Some residents had complained that “buy local” was not grammatically correct – although Apple Computer was wildly successful with a “think different” (as opposed to “think differently”) ad campaign in the past.

Levine noted the benefits of supporting all local businesses in the area. This includes sales tax revenue generated from the businesses, the jobs they provide and reducing pollution through shorter shopping commutes.

He also pointed out how well the cities of Grass Valley and Nevada County were working together to develop the campaign.

Some residents prefer the campaign to focus only on locally owned businesses.

The meeting – meant only for business owners – is planned for Nov. 5 at 7:30 a.m. at Sierra Cinemas, 840 East Main St., Grass Valley.

Posters, buttons, decals and brochures will be available.

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