Auburn cycle shop rides again
Special to The Union
More than a year after being burned down in the 49 Fire, C & E Auburn V-Twin has risen from the ashes to reopen at a new location at 12015 Shale Ridge Road.
Owners Carlo and Emma Lujan held a grand opening last week at the new store, a few blocks from the site that was burned to the ground.
“We want to invite the entire community to our store, and a special invitation is sent out to all the experienced riders who may not be acquainted with C & E V-Twin,” said Emma Lujan. “Our losses from the fire were minimal compared to those who lost their homes. The battle to rebuild our motorcycle business often seemed impossible, but we never let ourselves give up.”
The new C & E location has 10,000 square feet of space, with an additional 3,000 square feet for future expansion. It features a modern showroom, supported by a fully equipped Harley-Davidson parts department. A clothing and accessories section has been added.
Carlo Lujan, an experienced motorcycle and machine shop mechanic, is excited to show off the new, fully equipped service department and machine shop.
“Mild to Wild” tune ups and customizing options, upgrades, and engine rebuilds are just some of the services available.
The Lujans are avid supporters of the foothills riding community.
“They definitely care a great deal about the Auburn community and the customers they serve,” said longtime area resident and Service Manager Jimmy Hatch. “I have watched them give back over the years by sponsoring the Gold Country Toy Run for the past 14 years. They also enthusiastically promote the CHP Andy Stevens Memorial Ride and the Welcome Home Vets Project, among others.”
The 49 Fire of August 2009 swept through C & E V-Twin and destroyed everything except 20 motorcycles, thanks to a handful of employees and customers who risked their lives to rush into a burning building. Another 18 motorcycles owned by customers, Carlo Lujan’s 1936 Knucklehead and Emma Lujan’s 1956 Panhead with sidecar, and many other items of Harley Davidson memorabilia owned by the Lujans also were lost.
The fire also burned 67 homes, six other businesses and scorched 350 acres.
C & E Auburn V-Twin can be reached at (530) 885-5556.
Auburn resident Kathryn Holt is an enthusiastic motorcycle passenger and longtime friend of Carlo and Emma Lujan.
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