All-county tourism push starts Wednesday
Tourism in Nevada County comes with a bit of baggage, but facilitators at a public workshop Wednesday want to bring together a diverse group of promoters for an overarching marketing campaign.
Supervisors approved a $90,000 contract this summer with Truckee-based Switchback Public Relations to attract tourists from outside the county. The workshop – set for 9 a.m. Wednesday at the Holiday Inn Express in Grass Valley – is the kick-off.
The hotel is at 121 Bank St., downtown.
A second workshop will be held in Truckee Wednesday afternoon.
For more than two years, county supervisors have been discussing how to get more bang for their tourism budget. In the past, the county’s marketing money has been divided mostly among six local chambers of commerce. Switchback hopes to synchronize those efforts and expand their scope.
“We want them to change their frame of thinking – to look outside of the county, because that’s where the real competition is,” said Carl Ribaudo, a Switchback subcontractor and president of South Lake Tahoe-based Strategic Marketing Group.
Wednesday’s meeting will be for soliciting opinions from key “stakeholders” in the community and looking for places where efforts are being duplicated.
Rather than taking a piece of the tourist dollar “pie,” Ribaudo said, “how can we build a bridge in an effort to grow the pie?”
After scrutinizing the work of the separate chambers last year, supervisors established an ad hoc visitors and conference committee charged with bringing more tangible tourism results for the county as a whole.
Tourism is a significant part of the county’s economic activity, but like the even larger engines of construction and high-definition video manufacturing, it has suffered with the recession.
“We have a great band here without a conductor,” District 4 Supervisor Hank Weston said of the chambers at a June 30 meeting.
Switchback’s was one of two marketing proposals submitted to supervisors this spring; the other was from the independent Grass Valley-Nevada City Convention and Visitors Bureau.
To contact Staff Writer Michelle Rindels, e-mail email@example.com or call (530) 477-4247.
Support Local Journalism
Support Local Journalism
Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Your donation will help us continue to cover COVID-19 and our other vital local news.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.
User Legend: Moderator Trusted User