Adult Day Services director steps down
Bobbie Swanson, who helped steer one of western Nevada County’s largest adult daycare providers toward independence and into a new location in the past year, is retiring from her post as executive director of Adult Day Services.
Swanson, who has been at the helm of the facility – formerly called the Lutz Center – for just over two years, said her departure Feb. 6 comes as the nonprofit is beginning to strengthen fund-raising efforts and continuing to recruit new clients unfamiliar with the rehabilitation and recovery services the center provides.
Lynn Jefferson, manager at Highgate Retirement Village, is replacing Swanson.
Swanson said she is leaving with mixed feelings, especially at a time when the center is focused on increasing operational capital to provide more services for clients.
“I’m not willing to say goodbye to everybody,” she said, “but I have a real sense of satisfaction about getting through the last two years with the support of the board of directors.”
Much of Swanson’s responsibilities have centered on increasing attendance at the nonprofit’s New Mohawk Road facility, where it moved last fall after operating out of a rented building on West Main Street for nearly a decade.
In the past year, the former Lutz Center separated from the Senior Citizens Foundation and seated a full seven-member board.
The center is funded primarily through Medi-Cal and private payments that make up its $450,000 annual budget.
The center, which is licensed for 45 clients, has remained economically viable despite serving half that number daily.
“That’s been the humbling part of this job, that I couldn’t increase attendance,” said Swanson, who started hosting attendance “appreciation days” each month for clients, as well as open houses.
Still, “we’re going in the hole, financially,” said Swanson, who had worked as a California state employee for the Department of Finance, Health Services, the California Conservation Corps and the Department of Consumer Affairs before coming to Adult Day Services.
Swanson said the nonprofit needs at least a part-time marketing coordinator to bring in clients and to market Adult Day Services. Informal research culled by the nonprofit indicates there are approximately 1,200 county residents who could use the services that Adult Day Services provides.
“What the public needs to understand is that this (place) is not a step before going to a nursing home. This is a step to avoid going to a nursing home,” Swanson said.
Swanson said Jefferson, who could not be reached for comment, will help achieve that with her background in marketing and management. Jefferson worked in the hospitality industry before managing Highgate.
Adult Day Services board chair Bob Breck said Swanson has done a yeoman’s job in managing the facility through the transition.
“She’s responsible for turning the whole place around,” he said.
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