Acquisition to help Telestream broaden market, employee base
Senior Staff Writer
The purchase of a European firm and three of its affordable computer video products is part of a strategy for Telestream of Nevada City to double its revenue, according to Chief Executive Officer Dan Castles.
“We’re in a heavy invest-and-growth mode,” despite the generally slow economy, Castles said Monday. He would not divulge the purchase price, but added, “For us, it’s a very significant financial move.”
After six months of working on the deal, Telestream recently completed its purchase of Vara Software Ltd. of the United Kingdom. The company will add a few jobs to the more than 100 it already has, according to Barbara DeHart, the vice-president of marketing.
As the products begin to sell to an online customer base, more hires will be necessary, DeHart said.
The new software products include one called Wirecast, which allows Mac or Windows to combine audio, images, multiple video cameras, desktop output and movies into Webcasts that can be streamed live or on demand. It costs between $450 and $550.
Another is called ScreenFlow, which allows Mac users to capture desktop screens, video footage, computer elements, audio and desktop inputs to produce videos for Web sites or blogs. It costs $99.
The third product is called Videocue. It lets Mac users record presentations for publication on Web sites and costs $89.
“Predominantly, we’ll market them on the Web site,” DeHart said. “We use the products ourselves to create videos of how to use our products. We’re an example of how they’re used.”
The site is http://www.flip4mac.com.
Telestream started almost 11 years ago, selling products to major networks with prices up to $50,000 per unit, Castles said. The new products focus on a different market, but also dovetail with the company’s own designs, he added.
“This adds to our infrastructure,” Castles said. “They are very well thought of by Apple.”
Telestream will introduce the products and Vara Software’s other offerings at the International Association of Broadcasters Convention Sept. 12-16 in Amsterdam.
To contact Senior Staff Writer Dave Moller, e-mail email@example.com or call 477-4237.
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