Local and state nonprofits encourage media access through Nevada County via a road trip | TheUnion.com

Local and state nonprofits encourage media access through Nevada County via a road trip

The trio to arrive at Empire Mine Monday were excited at the prospect of riding motorycles through northern California for the next four days.
Sam Corey/scorey@theunion.com

Fashionably and on motorcycles. That’s how a motley crew of a social media specialist from Mexico City and two journalists from Paris, France arrived at the Empire Mine State Historic Park Monday.

The gang of three is traveling through northern aspects of California’s Gold Country, as part of an initiative to invite international media, and eventually tourism, to 10 counties in northern California. Beginning Sunday night and ending Friday, the Gold Rush Rally press trip was created with help from three organizations: Visit California, the Nevada County Economic Resource Council and Gold Country Visitors Association.

The outreach to global media specialists is part of a Visit California initiative to encourage tourism and road trips along Highway 49. The event also aligns with national travel and tourism week.

Individuals representing 30 different media groups from 14 different countries were invited to partake in the event.

To create more intimacy, press members were divided into subgroups, some beginning their trips as south as Oakhurst and others starting as north as Downieville. The entire group will conclude their trip, gathering together on Friday night in Murphys.

As part of their particular journey, foreign journalists and media specialist Collin Audibert, Brice Charton and Carlos Lang, respectively, were taken on a tour of the Empire Mine by two state park tour guides and three representatives from the Economic Resource Council and Visit California.

“(Visit California) recently went to Mexico City,” said Lang, “and they talked to me – ‘There’s this Gold Rush route over Highway 49 – are you interested?’”

Lang agreed, excited at the prospect of riding a Honda Phantom bike around northern California.

“I’m looking forward to vintage spots that have a lot of history like saloons, diners – some very old stuff,” said Lang, displaying a special camera he bought for the occasion.

Charton said he’s worked with Visit California before, and was looking for an opportunity to explore Sacramento and northern California.

“I’m here now and very happy,” he said.

The Frenchman said earlier in his life he worked as tennis coach in Los Angeles and was dating a Hollywood actress, before moving back to his home country of France.

On Monday and Tuesday, two different international media groups will travel through Nevada County, going on hikes, touring restaurants and visiting local hot spots

While the trio traveling between cultural destinations in Nevada County on Monday were seasoned motorcyclists, it was still a bit of a change for someone like Charton.

“It’s a big one,” he said of the Harley Davidson he’ll be riding for the next four days.

Contact Sam Corey at 530-477-4219 or at scorey@theunion.com.

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