Incredible Logo Makeover Project comes to finish line |

Incredible Logo Makeover Project comes to finish line

After three weeks of posting the process of designing a logo on her Facebook page, LeeAnn Brook of Brook Design Group in Nevada City has posted the final logo choice for Madison Designs Jewelry of Nevada City.

To view the design process step-by-step, search “Brook Design Group” on Facebook.

As a sponsor for the September meeting of Nevada County Online Business Strategies Group, Brook donated a logo design for the group’s raffle. The caveat was that the entire process of designing a logo was to be posted online by Brook for the public comments.

Brook annotated each step of the process, from pencil sketches and exploration of font choices, to final, hand-drawn illustrations. She also added comments on her thought process and decision-making when designing a logo.

“I was excited about the premise of using Facebook as more than just a picture gallery. I wanted to explore the possibilities of creating an interactive community project, where anyone could contribute” said Brook.

Brook has operated Brook Design Group, an advertising design firm, for 34 years, designing logos, brochures, ad campaigns and web sites. Examples of her work can be seen at

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