Headline misrepresentation | TheUnion.com

Headline misrepresentation

I was delighted to see The Union listing top campaign contributors for county Board of Supervisor candidates in the headlines on Thursday, October 7. And it’s a fairly balanced article reporting on campaign contributions.

But, as The Union knows, many readers have a visceral reaction to headlines and images; a quick glance of the article’s Front Page photographs and dollar amount captions, one might assume that Olivia is outspending all candidates and attempting to buy her position.

Though a caption mentions Olivia’s donors since March 2 and Spencer’s since June, and the articles last page mentions the difficulty of comparing District 1 and District 3 race — it’s misrepresentation to semi-headline Olivia’s totals in contrast to Spencer’s totals. If you cut Olivia’s contributions in half, since she is essentially running for office twice, Mr. Spencer would be slightly outspending Olivia.

Chip Carman

Nevada City

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