Frisch to lead Sierra Business Council
The Sierra Business Council has a new leader and he is passionate about making the Sierra Nevada a sustainable place to live.
Steve Frisch, a business member since 1994 and a staff member since 2000, will replace David Mattocks, who served as the Sierra Business Council president for more than two years.
The nonprofit group works to improve business and local economies in rural Sierra communities while protecting natural resources.
With the population of the Sierra expected to triple by 2040, Frisch says his priority will be to direct more investment in natural resources, communities and people in the entire range.
“We really need to invest in good, livable communities,” Frisch said.
Frisch will also focus on ways to help Sierra communities adapt to a drier climate with less snowfall and a reduced capacity to capture water.
“It’s going to affect the livelihood of the region,” Frisch said.
Another concern is the affordable housing crisis in resort areas like Mammoth and the Truckee North Lake Tahoe region filtering to other areas of the range.
“How do we deal with the growing gap between the rich and the poor?” Frisch asked.
Frisch has managed programs to preserve open space in Placer County and establish easements on disappearing Sierra ranch land. He has also worked collaboratively with the Sierra Nevada Conservancy while promoting sustainable business and building projects using state funding.
“These things take years, if not decades, to shift,” Frisch said. A sense of urgency and a shift of consciousness is bringing awareness to Sierra communities and Frisch believes collaborative leadership will bring positive change.
“This is the Sierra century,” he said.
The Sierra Business Council is a nonprofit association of more than 700 businesses, agencies and individual members throughout the Sierra Nevada mountain range.
For more information about the Sierra Business Council, visit http://www.sbcouncil.org or call 582-4800.
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