Don’t promote false hopes through ads |

Don’t promote false hopes through ads

The Thursday, Feb. 28, edition of The Union contained a full-page ad touting the benefits of purchasing a “miracle idea” to help home heating bills “hit rock bottom.” It was even built, at least in part, by the Amish. What could be better? If you dig into the details, you’ll find the guts of the product is nothing more than an electric resistance heater made in China.

Promoting such technology (and I use that term very loosely) in a country where the cost of a barrel of oil is currently in excess of a $100 is shameful. Nothing is more expensive, wasteful or inefficient than using electric resistance heating to heat your home. The only exception that comes to mind is burning wood in an old-fashioned fireplace, with your front door wide open all the time! The state of California banned the use of electric resistance heaters in the construction of new homes more than 20 years ago, for the obvious reasons. Shouldn’t that give you a clue that something is wrong here?

I understand that advertising dollars are vital. So is a little discretion when it comes to promoting false hopes, especially when educating our community on how to save energy.

Mark Machado,

mechanical engineer

Penn Valley

Support Local Journalism

Support Local Journalism

Readers around Grass Valley and Nevada County make The Union’s work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User