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Don’t promote false hopes through ads

The Thursday, Feb. 28, edition of The Union contained a full-page ad touting the benefits of purchasing a “miracle idea” to help home heating bills “hit rock bottom.” It was even built, at least in part, by the Amish. What could be better? If you dig into the details, you’ll find the guts of the product is nothing more than an electric resistance heater made in China.

Promoting such technology (and I use that term very loosely) in a country where the cost of a barrel of oil is currently in excess of a $100 is shameful. Nothing is more expensive, wasteful or inefficient than using electric resistance heating to heat your home. The only exception that comes to mind is burning wood in an old-fashioned fireplace, with your front door wide open all the time! The state of California banned the use of electric resistance heaters in the construction of new homes more than 20 years ago, for the obvious reasons. Shouldn’t that give you a clue that something is wrong here?

I understand that advertising dollars are vital. So is a little discretion when it comes to promoting false hopes, especially when educating our community on how to save energy.



Mark Machado,

mechanical engineer




Penn Valley


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