Communities Beyond Violence promotes Denim Day, focusing on raising awareness during Sexual Assault month |

Communities Beyond Violence promotes Denim Day, focusing on raising awareness during Sexual Assault month

Submitted to The Union
Communities Beyond Violence staff members are ready for this year's observation of Denim Day.
Submitted photo

April 24 marks the 20th celebration of Denim Day, a campaign in April during Sexual Assault Awareness Month, according to a release.

Denim Day focuses on raising awareness about sexual abuse and the myths that surround it. Nearly 15 million people across the country participated in Denim Day in 2017. This year, Community Beyond Violence is bringing it to Nevada County in full force.

In 1992, an 18-year-old girl in Italy was raped by her driving instructor during a driving lesson. He was convicted, but in 1999, the Court overturned the verdict on the premise that “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Women of the Italian Legislature protested the decision by wearing jeans to work. As news of the decision spread, so did the protest. In April 1999, a social service agency in Los Angeles established the first Denim Day in the United States.

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There are many ways to participate. You can wear jeans or a denim shirt, especially since they may not be a part of your normal work attire. You can wear a teal ribbon awareness sticker or “I’m wearing jeans for a purpose” sticker. You can also post educational posters in your breakroom or at your coffee station for the month of April. Contact Communities Beyond Violence for materials and a custom Denim Day toolkit.

Community Beyond Violence suggests asking for a small $5 donation from anyone who wishes to wear denim as a way to raise awareness and funds to support survivors and the educational mission of Denim Day. All proceeds go to Community Beyond Violence to help provide services for victims of sexual assault in Nevada County. If you would like to join in this year, sign up online at For more information, call 530-272-2046. 

Source: Community Beyond Violence

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