TV Cultura upgrades production system with Grass Valley application |

TV Cultura upgrades production system with Grass Valley application

TV Cultura, headquartered in Sao Paulo, Brail, and part of the Fundacao Padre Anchieta, is updating its production workflow system with a full production suite from Grass Valley, a Belden brand. The suite, which includes GV STRATUS nonlinear media production tools, will help TV Cultura get breaking news out more quickly and improve its operations management.

With four servers and 12 total channels, the addition of GV STRATUS enables TV Cultura to deploy a streamlined workflow for increased efficiencies and effective collaboration across its broadcast environment. TV Cultura has one of the largest K2 and K2-SAN production systems in Brazil. The upgrade is expected to be complete in December.

“By going with GV STRATUS from Grass Valley, we’re getting much more than an upgrade for our production system,” said Gilvani Moletta, technology director at TV Cultura. “In addition to improved connectivity and GV STRATUS being a future-ready application, we chose this solution because it will also help us reduce operational costs and create a more agile production environment.”

Starting in 2007, TV Cultura installed solutions from Grass Valley in several phases to support the improvements to its production workflow system. Applications such as the K2 Summit 3G production client, which allows users to take complete control of live event workflows and broadcast applications, and GV STRATUS, an application framework for nonlinear media production that combines production tools, device control and content management into a single platform, are now used by TV Cultura.

“We’re excited that TV Cultura, with the biggest K2 and K2-SAN system in Brazil, will be adding GV STRATUS to its broadcast environment,” said Cristiano Barbieri, key account manager, Brazil, Grass Valley. “This is a great opportunity for Grass Valley to show the region of Brazil how GV STRATUS can enable the efficient preparation and delivery of content for publishing to digital media platforms.”

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